Free Publicity Work Shop

From October 20, 2021 09:30 until October 20, 2021 11:30
Posted by Andy Pringle
Categories: Training Seminar
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Free_Publicity_workshop Free Publicity Work Shop

Delivered by Gill Simmons (www.gillsimmons.com) this comprehensive workshop breaks down the elements into running a press campaign. Giving you a greater understanding of media and how to promote your event or business for free.

  • I will explain how the media work and stories they are looking for
  • Give you ideas for a press campaigned for your business
  • How to find the right publication or journalist
  • What is your business story? Does your story fit the news agenda, can you piggy- back
  • How to write a press release – your message – short and to the point
  • How to make your own news in the media and social media
  • The follow up call, how to pitch your story
  • Assets for example photo’s high res – video content
  • Evaluation of media coverage

About Gill: I have worked within the media for around 15 years, my last job was the press officer at the Kings Theatre of which I managed a selection of celebrities media interviews, photo opportunities and press launches. I also worked as a freelance journalist and managed the media for Cowes Week and Round the Island sailing event.