Hampshire Creatives' Advice Hub - Creative Agency Pricing Workshop: How to Price Confidently and Protect Your Margins
In this practical workshop, Aggie Wojciechowska - founder of Rocksteady Finance and finance partner to over 40 marketing, creative and PR agencies - will walk you through exactly how to calculate your true costs, find your required rate, and identify the gap between what you charge and what you need to charge.
What you'll take away:
- The 5 pricing mistakes we see constantly across agencies (you're probably making at least two)
- Why your margins can feel tight even when you're fully booked
- A rate card calculator exercise using your own numbers - so you leave with your actual pricing gap, not just theory
- How to turn pricing from a one-off guess into an ongoing process that protects your profitability
Aggie will join co-host Rich Burn, Creatives' Business Advisor from Incuhive and the new Hampshire Creatives Advice Hub.
Sign up for the Hampshire Creatives' Advice Hub: https://incuhive.co.uk/acceleration-investment/hants-creatives-advice-hub
Please note - the zoom link will be emailed to you prior to the event.
Speakers
Aggie Wojciechowska is the founder of Rocksteady Finance, the finance partner built exclusively for marketing, creative and PR agencies. With almost 20 years of finance experience and over 40 agencies supported, she's on a mission to raise the standard of agency finance - helping founders price with confidence, scale with clarity, and stop leaving profit on the table.
Rich Burn is a dynamic business start-up, digital-skills consultant, bid writer and marketing mentor with over 20 years of experience helping organisations and small businesses unlock their potential. With a career spanning marketing, sales, training, public-sector innovation, business support, and hands-on consultancy, he’s known for turning complex ideas into practical, human-centred solutions that drive growth. Rich has worked in corporate life, been a co-owner of a small retail business and worked across multiple sectors including public and third sector, giving him a wide ranges of experience across many fields. Rich brings energy, empathy and humour to every project. Whether mentoring entrepreneurs, supporting public-sector partnerships or running marketing workshops, his goal remains the same: to make business growth, practical, results focussed and simple - inspiring the business owner with confidence and enthusiasm to make that next step towards success.
Rich has worked in publishing (Financial Times/Pearson), marketing of the arts/film & music (including roles at Earls Court & Olympia, Bournemouth International Centre & Lighthouse, Poole Centre for the Arts). Adding to this he has worked on publicly funded programmes as a business advisor with the creative and digital sectors in Dorset and the South East and been actively involved with creative sector communities including Your Are The Media and The Marketing Leaders Forum