Social Media Engagement workshop run by Kate Bell of Zip Us In
In this session, participants will delve into the intricacies of social media engagement, gaining valuable insights and practical strategies to enhance their online presence.
Throughout the session, we will explore the definition of engagement in the context of social media, emphasising its importance for achieving success in today's digital landscape. Participants can expect to learn how to create highly engaging content, cultivate meaningful interactions with their audience, and measure the effectiveness of their engagement efforts.
By the end of the session, attendees will be equipped with the knowledge and tools necessary to optimise their social media strategy and drive tangible results for their businesses or personal brands.
Speakers
I am a second time entrepreneur, wife and proud mother to two daughters. After watching my parents build a successful print business, I knew I wanted to run my own company one day. I started my first business in 2004 after being made redundant and as a single parent, my childcare options were limited. I called my parents, who were then retired and travelling the world, devastated that I had lost my job. My Mum reminded me that being employed had never been part of my long-term goal and that this presented a great opportunity to begin working for myself. “It’s Fate”, she said, and so that’s the name I gave my first limited company.
My first business, a marketing agency, has grown from strength to strength and in 2014 I launched my second business, Zip Us In. Having identified a gap in the market, I designed and manufactured a jacket expander panel for use in pregnancy and when babywearing. The product range is sold around the world and my knowledge and experience in marketing has been a huge part of the rapid brand growth.