Social Media Engagement workshop run by Kate Bell of Zip Us In
In this session, participants will delve into the intricacies of social media engagement, gaining valuable insights and practical strategies to enhance their online presence.
Throughout the session, we will explore the definition of engagement in the context of social media, emphasising its importance for achieving success in today's digital landscape. Participants can expect to learn how to create highly engaging content, cultivate meaningful interactions with their audience, and measure the effectiveness of their engagement efforts.
By the end of the session, attendees will be equipped with the knowledge and tools necessary to optimise their social media strategy and drive tangible results for their businesses or personal brands.
Speakers
Kate Bell is an award-winning entrepreneur and digital marketing strategist with over 20 years of experience building brands and driving results through social media. As founder of both Zip Us In—an internationally recognised brand sold in 32 countries—and a successful marketing agency, Kate has mastered the art of authentic storytelling and strategic content creation.
Kate's social media expertise goes beyond theory. She's generated millions of impressions, grown audiences by tens of thousands of genuine followers, and driven measurable ROI for clients across industries. From launching e-commerce platforms to orchestrating PR campaigns that deliver over £1.4M in earned media value, she specialises in comprehensive digital strategies that include social media management, content creation, SEO optimisation, Google Ads, and brand positioning.
Her approach combines data-driven strategy with creative execution—whether filming across international locations, managing multi-platform campaigns, or training teams on TikTok trends. Kate understands how algorithms learn, how to craft content that converts, and most importantly, how to build authentic connections that translate into commercial success.
Named Barclays Entrepreneur of the Year in 2017 and featured on BBC's Dragons' Den, Kate now helps businesses and entrepreneurs unlock the power of social media to build their brands, grow their audiences, and achieve real business results.